Use of Digital Marketing in Promotion of Puncak Adem Tourism Object in Telagah Village, Sei Bingai District, Langkat Regency


  • Edy Erianto Politeknik Pariwisata Medan



Digital use, Social Media, Content marketing


This study aims to describe and identify the use of digital in promoting the cool peak in Telaga Village, Langkat Regency. This study uses descriptive qualitative research methods, namely through direct observation, interviews, distributing questionnaires and documentation studies
related to the theories used in research and analyzing existing problems. The subject of this research is the use of digital marketing. The results of this study indicate that the use of digitalbased social media has the potential to promote or market activities and activities at the Puncak Adem tourist attraction in Telaga Village, Langkat Regency. Through social media, it is applied as a forum for promotion and dissemination of information. With the marketing content
contained in it, based on the benefits and objectives, it is educational content and informative content.