The Effectiveness Of Social Media As A Means Of Promotion In Berastagi International Hotel Sibayak
DOI:
https://doi.org/10.36983/thcij.v3i2.507Keywords:
Social Media, Promotion, EffectivenessAbstract
This study aims to determine the effectiveness of social media as a promotional tool for Hotel Sibayak Internasional Berastagi. This study uses a qualitative method with a descriptive approach to the data obtained in the study using primary data by conducting field observations, interviewing the Sales & Marketing team, and conducting documentation during the research. The results obtained from this study indicate the use of social media as a means of effective promotion. carried out by the Sales & Marketing team by providing digital product information in the form of product photos in the form of posters and videos These are used to reach potential customers.
Published
Issue
Section
License
Copyright (c) 2023 Rikki Sembari Silalahi, Emrizal Emrizal, M. Hirsan Hanafi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.