Pengaruh Kualitas Makanan dan Kepuasan Wisatawan terhadap Loyalitas Wisatawan di Kawasan Ekonomi Khusus (KEK) Mandalika

Abstract

As one of the 10 tourism priority destinations, the Mandalika Special Economic Zone (KEK) in West Nusa Tenggara must consider tourist experiences as things that need to be studied and developed, including experiences in enjoying culinary which is now known as 'culinary tourism'. Related to this, this study aims to see how the influence of food quality on tourist loyalty in the KEK Mandalika; how is the influence of satisfaction on tourist loyalty in the KEK Mandalika; whether there is an influence of food quality and tourist satisfaction together on tourist loyalty in the KEK Mandalika; and which of food quality and satisfaction has the most dominant influence on tourist loyalty in the Mandalika SEZ. By using partial tests and simultaneous tests based on quantitative research approaches, this study tested the hypotheses by involving 100 respondents selected by the purposive sampling method. The results showed that: food quality and satisfaction together contributed 71% to tourist loyalty