The Influence Of Homestay Services And Strategic Management On Visiting Guests' Decisions In Muara District, Utara Tapanuli Regency
Keywords:Service, Management Strategy, Visiting Guest Decision
Services and management tactics for homestays work together to create a network of mutually beneficial ties that affect visitors' decisions to stay. The players in the homestay industry in North Tapanuli Regency's Muara District are fully aware of the significance of the guesthouse's definition of service in guiding visitor decisions so they may establish a higher economic standard than the homestay industry. Related success in the development of homestays to draw in visitors or tourists with five criteria, such as creating a homestay coordinator, forging alliances with relevant parties, carrying out training for the caliber of human resources, offering goods and tour packages to hold tourists, and holding promotions. So that the decision of visiting guests to stay in homestays in Muara District, Tapanuli Regency, may also be a practical outcome of strategic management. The quantitative approach method is the analytical methodology applied in this study. where the information is produced as numbers, which are then processed and examined to provide the scientific knowledge hidden within them. The results of this investigation also lead to a conclusion. The service has a favorable and substantial impact on the variable (Y) of guest decisions to visit homestays in the Muara District, North Tapanuli Regency, as can be shown in part from the variable (X.1). In Muara District, North Tapanuli Regency, the variable (Y) of Guest Decisions to Visit Homestays is positively and significantly impacted by strategic management (X2). The variables (Y) Guest Decisions Visiting Homestays in Muara District, North Tapanuli Regency are influenced by the variables (X.1) Service and (X.2) Strategic Management combined.